Schuh Project
Glasgow School of Art (GSA) Product Design (DEC 2010-JAN 2011)

You are welcome to download a
PDF of this project below:

Schuh Project Booklet:

pdf portfolio

Schuh (pronounced ‘shoe’) is a United Kingdom based high street and internet shoe retailer. Our task was to see how we could employ design to improve Schuh’s customer experience.


Through shadowing, talking to staff and holding conversations with users, our group learnt about retailer Schuh to find insights and opportunities. Focusing on social shopping online, our group storyboarded, mapping out experiences and developed ways to improve it by linking on and offline.


Our group explored the experience by prototyping, to make it playful and add value to Schuh, such as sharing, therefore spreading the Schuh brand.

Project by Duane Harrison, Reynan Shimada Burden, Tae Kim & Slaa Hwang